What is your interest in the market? How’d you get to this point?Īs you can tell, the Business Description section amounts to backstory – and that’s essential to any Business Plan. This is the place for your “origin story.” This section should be just as well-written as the Executive Summary, of course. Here you are looking to answer questions like “when did you start?” “Why?” “By whom?” This next section gives all the must-have details about your business.

Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story. The last question is perhaps the most important. How will your business become profitable?.It’s also appropriate to address why you’ve created your proposal, answering questions like these, briefly, in addition to those above: The Executive Summary is the place to succinctly describe your business. What is the future outlook of the marketplace?.What products or services do you offer?.Try to answer some (or all) of the following questions: In the Business Plan section, you will want to get the reader’s attention by letting them know what you do. You can use a company logo, or any other design you’d like, but you want to be sure you include the name of your business, right at the start of the Business Plan. The header section of the Executive Summary can benefit from flexible treatment, as well.

This is the first part of your Business Plan that anyone will read, so it’s important that it really “sing.” Note that, while the entire Business Plan should be well-written, this section must really demonstrate excellent composition and grammar. The Executive Summary provides a summary (shocking, eh?) of the Business Plan document.

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